2014 Lincoln MKZ
The brief was to design a luxury instrument cluster befitting of the premium Lincoln market.
Our team’s objective was to create a design that would continue to be appropriate for dashboards well into the future, with subtle design differences to support a range of screen modes, whilst maintaining the essence of the brand at all times.
As the first HMI project I’d ever worked, an additional personal challenge was to familiarise myself with an entirely new world of technological terminology as quickly as possible.
Incorporating physical dials as overlays on a digital dashboard screen, the project also required the ability to constantly switch between physical and digital design capabilities – resulting in a highly complementary, integrated outcome.
We also created a same-generation digital cluster design for the Ford Mondeo – recently launched in China, and scheduled for launch in Europe later in 2014. My contribution across both projects also included the delivery of a full suite of UI guidelines to facilitate future updates for each system.
Please note: for ongoing confidentially reasons, I am not yet able to share the project in great detail, but will be happy to provide more information in person.