Hello, I'm Li-Jing
A visual designer solving problems through the art of visual communication
Currently working as a Senior Visual Designer for Native Design Ltd, I create interface systems that help brands connect with audiences across a range of digital channels and platforms. Recent projects include Human Machine Experience design for both concept and production vehicles in the automotive sector, as well as digital interactions for exhibitions, events and retail spaces.
Inspired by my native and adopted cultural heritages, my interests outside of work are primarily focused on culture-orientated communications, and altering perceptions – actively participating in design projects in China and the UK, including collaborations with the Whitechapel Gallery, Hong Kong Art Fair, The Bridge, KT Wong Foundation, the China Art Foundation and Made in China UK.
Please feel free to browse my recent projects, and thank you for visiting my site.
© Lijing 2016